At a good time if used in a smart way, the 51st International Tourism Fair was held in Novi Sad (October 4 - 7, 2018, Master Hall of Novi Sad Fair). Organized within the LORIST Fairs (Hunting and Fishing, Tourism, Environment and Sport), as regarding its features it was redefined into the Inbound Tourism Fair. The tourist is in its center, for which an offer is created based upon contemporary motives, expectations and experiences. This year, the Fair expressed this aspect first of all through International B2B Meetings and particularly through the Hosted Buyer Program, executed under partnership with the German Evintra agency. Business visitors from Austria, Denmark, Greece, India, Israel, Hungary, Maldives, Germany, Norway, Portugal, Russia, Romania, Spain, Turkey and all former Yugoslav republics held many meetings, which should provide results only in the future. As estimated by the participants and in our opinion, this is the best part of this year's Fair. The Danube Region, with its "Diverse historical heritage, culture, religion and market", announced during the preparation of the Tourism Fair as its 'Essence', was the least represented in this way. However, Tourism Organization of Vojvodina, with the united attendance of Apatin, Junaković Spa, Bač, Bački Petrovac, Bela Crkva, Kanjiža, Kovačica, Pančevo, Zrenjanin, Sombor, Palić, Subotica, Sremski Karlovci, Vršac, Vrdnik and other cities and Municipalities od this part of Serbia, presented the whole destination and promoted the Digital Guide through Vojvodina, produced under cooperation with the Faculty of Sciences in Novi Sad. The Tourism Organization of Novi Sad, the city having 10% more tourists than in previous year, was active, as well. It announced the arrival of more than 30 global companies organizing river travels. The exhibiting conception was followed also by the National Tourism Organization of Serbia with the promotion of Active Holiday in Serbia, Spas Association of Serbia with its several members, such as Vrnjačka Spa, Niška, Bukovička, Atomic Spa Gornja Trepča and others. Mountain Resorts Kopaonik, Zlatibor, Tara and others were not missing, either. The Protocol of Cooperation was signed by the National Parks of Serbia  - Đerdap, Tara, Kopaonik and Fruška gora, strengthened by the National Parks of Bosnia and Herzegovina - Kozara and Una, and the Sector for Tourism of the Serbian Chamber of Commerce and Industry organized creative workshop with the topic of attracting the tourists from far destinations. Gastronomy was represented through the project Gastro Challenges, Gastro Guide "Csardas on the Danube", as well as many stands of food and wine manufacturers.


However, we cannot get over the impression that something is still missing in the total profile of the Tourism Fair which should show at this time of the year the autumn/winter offer first of all of Vojvodina and then also the whole Serbia. The absence of travel agencies is visible, as well, which did not use the opportunity to appear with the First Minute winter offer. And the local tourists get very much the habits of the global ones and book their destinations in advance. Thus, the sentence by which we finished our comment to the last year's Fair, saying "The Tourism Fair in Novi Sad, which had so far problems with the conception, makes a step forward. And if it will also pick up the pace, already the next year will show" still remains valid. Pace picking-up is in progress.








Novi Sad Fair

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