Ministry of Trade, Tourism and Telecommunications
Department of tourism

+ 381 11 3122855

Serbia enters the new winter tourism season, promoted by the campaign of the National Tourism Organization of Serbia Serbia All I Love, with many plans and inducements for all in the tourism demand and supply chain. As declared by Ms. Renata Pindžo PhD, Assistant Minister of Trade, Tourism and Telecommunications of Serbia, „The year 2016 is the record one within tourism and it brought the 12% growth of the number of tourists. We expect the foreign currency income to exceed a billion Euros. We continue the action with the vouchers to the amount of RSD.5,000 since January 1, 2017. The budget funds will be increased and we expect to distribute 60,000 vouchers. We are very active at the international ground, as well. In addition to the participation in various regional initiatives, Serbia has been elected as the Vice-Chair of the Executive Council of the UN World Tourism Organization in 2017, as well“. 
Serbia enters the year 2017 also with the adopted new strategy of tourism development 2016-2025 pointing out as priority tourism products MICE and business travels, mountains and lakes, City Breaks, medical, nautical, rural and transit tourism, circular tours, events and special interests. The main tourism destinations in Serbia have been pointed out, as well: Belgrade, Novi Sad, Fruška gora and Sremski Karlovci, Subotica, Palić and Potisje, Tourist region West Serbia, Kopaonik, Kragujevac and Pomoravlje, Vrnjačka Banja, Sokobanja, Podunavlje – Gornje, Srednje, Beograd-Novi Sad, Donje, Aranđelovac and Topola, Golija, Novi Pazar and Ivanjica, Divčibare and Valjevo, Niš and Niška Banja, Vlasina, Vranje and Vranjska banja, Stig and Kučevske planine, Banat and Vršac, Stara planina and Podrinje.






Winter tourism has positioned Serbia high, not only at the local market, but also at the market of the whole region and Europe. Thus, under the slogan “SERBIA ALL I LOVE”, National Tourism Organization of Serbia (NTOS) started the winter offer promotional campaign, first of all of mountain and spa resorts and then also other parts of the country.
The focus on the active outdoor holiday in the winter period has got the objective to get Serbian mountain and spa resorts, which had the number of guests increase of more than 20%, compared with the last year, only in the first three months of this year, even closer to the local and international guests, to point out the offer diversity, but also the Serbian creativity, innovativeness, amusement and gastronomy. The campaign includes also the New Year's and winter offer of Belgrade and other Serbian cities.  As declared by Ms. Marija Labović, NTOS CEO, “After success of the last year's campaign, conception of force uniting of the private, public and civil sectors in the Serbian tourism offer promotion has been applied now, as well. The campaign SERBIA ALL I LOVE will last by the end of January next year and particularly interesting is its part related to the Internet and social networks. We link LED billboards with Facebook so that all tourists may publish the photos they have made immediately and thus directly participate in the campaign. We related to the online campaign also the Award Competition that will last six weeks. We select the best photo every week and the awards are three weekends on a mountain and three weekends in a spa. The main award is seven days on Stara Planina“. 
The NTOS winter campaign partners are Public Company Ski Resorts of Serbia and Business Association of Hotel and Restaurant Industry of Serbia – HORES, with their members.



National tourism organization of Serbia
+ 381 11 6557100




Tourism Organization of the City of Kragujevac

+381 34 334883

The INTERNATIONAL TOURISM AND RURAL TOURISM FAIR, organized by Tourism Organization of the City of Kragujevac, supported by the Local Self-Government, was held for the eighth time at the Kragujevac Šumadija Fair (November 24 - 26, 2016). More than 100 exhibitors from Serbia, Montenegro, Macedonia, Republic of Srpska and Bosnia and Herzegovina showed their offers there. As declared by Ms. Snežana Milisavljević, CEO of the Tourism Organization of the City of Kragujevac , “This year’s fair gathered the exhibitors each of which brought the most beautiful from its area and all this together provides excellent tourism product for the international market”.  Ms. Renata Pindžo PhD, Assistant Minister of Ministry of Trade, Tourism and Telecommunications, announced „In 2017, the Ministry, which adopted the strategic document of Serbian tourism development in the following 10 years, will support this event again, which won its position in the whole region”. 
A form part of the 8th INTERNATIONAL TOURISM AND RURAL TOURISM FAIR were also consulting sessions, expert lectures within rural tourism, round table conferences,  workshops, presentations and tasting of the authentic food of some rural households and restaurants, walking tours in Kragujevac, and a drive by the brand of Kragujevac automobile industry - „Fićas“. The 8th INTERNATIONAL TOURISM AND RURAL TOURISM FAIR was followed also by the selling WINTER SALAD AND HANDICRAFT FAIR and the best ones were awarded on the last Fair day.


ISTN provides report from the event in the chapter EVENTS.



Public Company Ski Resorts of Serbia

+381 11 3117901


Announcing the winter season 2016/2017 in Serbian mountain resorts at the press conference in the National Tourism Organization of Serbia, Mr. Dejan Ćika, CEO of the Ski Resorts of Serbia, pointed out he expected „The new season to be good, at least as the last one lasting for five months. 230,000 ski passes were sold, 805 million RSD is the accomplished profit and the growth, compared with the last year, is 40%“. He added the Ski Resorts were quite ready for the forthcoming season, the state-of-the-art machines were bought, the Children's Town on Kopaonik would be ready, with many interesting components with the use free of charge.

12. – 15. january and
26. – 29. january

23. -  26. february
9. – 12. march

30.march - 2. april


For the winter sport fans, 5 TOP SKI WEEKENDS were created with the ski pass price lower for 20%. Those arriving at the WINTER SEASON OPENING on Kopaonik – on December 8 to 11, on Stara Planina – on December 15 – 17, on Zlatibor (Tornik) – on December 20 to 24, 2016 will be already able to see what this winter will bring. For all of them the ski pass is free of charge on the first day and in the following days it is with the 70% discount.

ISTN provides attached the price list of the Ski Resorts of Serbia for the winter season 2016/17



Slovenian Business Club (SBC)

+381 11 2252590 


Slovenian Business Club (SBC) in Belgrade, founded in 2003, with the objective of enhancement of the economic cooperation between  Serbia and Slovenia, celebrated in Skadarlija St. Martin Feast, an old Slovenian feast, when the “new” wine becomes “the real one”. In Slovenia, the St. Martin Feast is celebrated more than other wine feasts and according to the habits, the feast begins on November 11, at 11 hours, 11 minutes and 11 seconds.

As declared by Ms. Danijela Fišakov, SBC President, “This event, very much tourism oriented, is an opportunity to feature Slovenia as “Green, Active and Healthy” destination, where tourists may enjoy throughout the year”. Saint Martin's Day was celebrated in Belgrade with many guests. Mr. Janez Fajfara, Bled Mayor, toasted everyone by new wine, featuring this outstanding tourism destination of Slovenia and H.E. Vladimir Gasparič, Ambassador of Slovenia to Serbia, pointed out “The Cooperation between Slovenia and Serbia is increasingly good and  many cooperation opportunities within tourism and the entire economy bring to higher quality of regional linking“.
A form part of the Saint Martin's Day celebration, attended by many officials from the Embassy of Slovenia, Slovenian tourism resort representatives, the members and business partners of the Slovenian Business Club and media, were also the amusement program, as well as the traditional gastronomic specialties prepared by the winner of many cooking awards of Slovenia, Mr. Jože Oseli, such as goose paste in the Prosciutto, duck breast in sauce, cream pie – „The Sweet Symbol of Bled“ and wine from Malnarič winery. 





Under the slogan Wild Soul of Europe, Serbia and Montenegro featured at one of the most important International Tourism Shows in Asia - China International Travel Mart (CITM) in Shanghai (on November 11 – 13, 2016) their tourism offer at the mutual booth, which is in accordance with the trends in the international developments, as well as recommendations of European Travel Commission (ETC) pointing out such connection methods at distant markets.
Serbia appeared at this most populated tourism global market only several days after signing the Full Visa Liberalization Agreement with Beijing. Thus, the news of visa cancellation for Chinese tourists attracted many important tour operators from this market, such as CITS, CTS, CYTS, U Tour, Ctrip, Tuniu, Miki Travel, Kuoni , GTA and others. For them and other tourism industry representatives special workshops were organized after the show, as well. As declared by Ms. Marija Labović, CEO of the National Tourism Organization of Serbia (NTOS), “It is not enough just to feature at the tradeshow, but also to enable the interested parties to buy our offer. We had 74 applied tour operators for the workshop and 90 of them appeared there, so the agencies could conclude the job contract immediately“. At the tradeshow in Shanghai, the tourism programs intended exclusively for this market were featured, as well. Through the cooperation of the representatives of the tourism industry of Serbia and Bosnia and Herzegovina, a special program was created, called On Walter's Tours, inspired by the film 'Walter defends Sarajevo', which attracted great attention of the Chinese and the main character is still very popular person in China.
In addition to the NTOS representatives, the Serbian tourism offer was promoted in Shanghai also by Air Serbia, Tourism Organization of Belgrade, as well as the travel agencies „Travel to Balkan“, „Top Tours“, „Rubicon Travel“ and „Glob Metropoliten Tours“. According to the data of the Secretariat for Administration – Statistics Sector, in 2016, the number of tourists from China in Serbia has been increased for 40%, owing to the more intensive promotional activities at this market.



National tourism organization of Serbia

+ 381 11 6557100




In Junaković Spa, one of the most visited spa destinations in Vojvodina, the 39th International Sport Get Together of the Rehabilitation Institutions Staff will be held on May 24 – 28, 2017. More than 200 participants from all spa institutions of the Republic of Serbia and Montenegro are expected there. In this spa, full of various programs, a special one under the title ‘Unforgettable New Year’s Eve 2017 in Junaković SpaApatinhas been organized, with the New Year’s Eve and the repetition, the orchestras Gold and The Danube Pearls and gastronomic specialties. The program understands the staying of one, two or three days, the use of the indoor swimming pool, sauna, Tepidarium, underwater and hand massage (relax, anti-cellulite, honey and chocolate, feet reflex massage, Scrub Marine Spa Treatment, Holistic and Ayurveda massage, Argan Therapy and lymph drainage), algae body treatment, 'Gypsum Bermuda Shorts’, the Morocco Wellness program, as well as the use of the eight lane bowling unit ‘Junaković Spa’.” 

In Junaković Spa they also have SPECIAL OFFERS FOR RETIRED PERSONS, as well as the SPECIAL 10% DISCOUNT for all those who fully pay their package in advance 10 days before their arrival. This discount is related to individual direct booking and lasts till May 1, 2017.

ISTN provides attached the current packages and programs of Junaković Spa, as well as the New Year’s Eve travel package.





In the Special Hospital Merkur from Vrnjačka Spa, where all Diabetes diseased on the insulin therapy may once in four years use the Education and Rehabilitation Program, lasting for 10 days, financed by the National Health Insurance Fund, the special action THE AUTUMN IS THE MOST BEAUTIFUL IN VRNJAČKA SPA is in progress and lasts till December 27, 2016.
The action includes the Merkur Medical Board with the Gift Services of the Spa Center, full board based food, balneological therapies, various types of medical examinations, laboratory analyses and physical procedures. The accommodation price includes also daily use of Aqua and Fitness Center, as well as many other facilitations.For the early booking Merkur approves 10% discount .

The Special Hospital Merkur organizes also the New Year’s Eve 2017 and the NEW YEAR’S PACKAGES action understands staying of 3, 4 or 5 days, with the New Year’s Eve and the repetition, as well as the use of Wellness, Aqua and Fitness Center.

ISTN provides attached the current Merkur programs.



The Merkur Special Hospital in Vrnjačka Spa

+381 36 611626 ,



Special Hospital Kanjiža Spa, the holder of destination tourism, offers its guests interesting programs with the dominating Wellness offer. Guests visit this spa, having more than a century old treatment tradition, particularly of rheumatic diseases, since it has got the curing mud and thermal mineral water with the temperature of  51 to 72°C, the guests arrive also for holiday, for prevention, for relaxation in Jacuzzi and sauna, as well as dinners with the music of Vojvodina’s tamburitza players. What directly follows in the offer is New Year's Eve 2017, organized here for those who want it in the original way –  at the swimming pool with thermal water, with champaign and buffet.

As declared by Ms. Elena Veselinov, Kanjiža Spa PR , “The New Year’s Eve board at our place includes accommodation, breakfast based upon the buffet, lunch and dinner, Wellness voucher for the unlimited use of Wellness services (swimming pool, sauna and Jacuzzi)  a New Year’s Eve surprise in the room, a thematic evening in the restaurant of Aquamarin facility, Ai Chi method of body and soul harmonization at the swimming pools and a night bath. The  tamburitza orchestra Pannonian Sailors will take care of the happy atmosphere in the restaurant during the New Year’s Eve”.

ISTN provides attached the current programs of  Kanjiža Spa.  


Specijalna bolnica za rehabilitaciju „Banja Kanjiža“

+ 381 24 875 163


+381 11 2444676



LASER CENTER DIVA (Belgrade, 9, Prote Mateje Street), which enriched the Serbian medical tourism offer, is waiting for the New Year's Eve with new treatments for rejuvenation, special discounts and gifts. This dermatological institution, dealing with DERMATOLOGICAL ANTIAGING PROCEDURES and LASERS, carries out now many programs. As declared by Ms. Nataša Zmbov, founder of DIVA LASER CENTER ,DIVA LASER CENTER is unique by being the only institution in these regions having ten dermatological and surgical lasers and radio waves. By their combination, outstanding and permanent results are accomplished.

Owing to continuous enhancements, the DIVA expert team, dermatologists and plastic surgeons achieve enviable results in the skin diagnostics, treatment and rejuvenating, regardless how complex the problem may be. They carry out diagnostics and removal of birthmarks, warts, fibromas and keratosis, rejuvenating and wrinkle, stain and capillary removal, acnae treatment, epilation definitive and antiaging procedures: 4D combo laser, hiyaluronan, Botox, lip contouring and enlarging, 3D mesonites, mesotherapy”.

In the LASER CENTER DIVA, in which the consulting for dermatological lasers is free of charge, the New Year’s countdown started before the New Year’s Eve 2017 with special discounts and gifts under the Christmas tree.  




The Tourism Resort Zlatibor announces by many events the beginning of the winter tourism season on this mountain. First of all, on December 15 – 18, 2016, there is the new ŠANKANJE Festival with several concerts and organized excursions to the nearby localities, such as the Old Village of Sirogojno, Stopića Cave and others and then, on December 20, the DINO PARK will be opened. The New Year’s Eve program at the King’s Square is ready, as well. As declared by Mr. Vladimir Živanović, Acting CEO of the Tourism Organization of Zlatibor, “We expect great visit for the New Year’s Eve fest. The hotel managers published the prices. So, depending upon the accommodation type and service, the three day package costs from RSD.20,000 to 50,000. The accommodation is diverse and there is a lot of it. There is also a plentiful offer of private accommodation, where the apartment price varies from EUR.40 upwards”.  
The ski resort Tornik on Zlatibor is also ready for the ski season beginning. Its opening is scheduled in the period December 22 to 24, 2016, when the ski pass price will be lower for 70%, as well. As declared by Ms. Ana Jovanović, PR of the Public Company Ski Resorts of Serbia, “The tourists on Zlatibor may enjoy, beside trekking, also skiing and adrenaline features the Ski Resort Tornik has got: the panoramic drive by the six-seater chairlift, bobsleigh on the rails and tubing lane. Four lanes, Čigota, Tornik, Ribnica and Zmajevac, are covered by the artificial snowing system, so that this ski resort does not depend upon climate conditions anymore”.



T he Tourist Organization Zlatibor
+ 381 31 841646
Info centar +381 31 845103


In the Memorial Collection of Pavle Beljanski in Novi Sad, one of the most important and most visited cultural / tourism attractions of Serbia and Novi Sad, the pronouncing ceremony and the 49th Awarding of Memorial Collection of Pavle Beljanski was held (on November 4, 2016) for the best graduate work in the national art history, defended at the Art History Department of the Faculty of Philosophy at the University of Belgrade. The award was awarded to  Sanda Kalebić for the work „Emperor Dušan’s Performances in the Serbian Visual Culture of the 19th Century”. As declared by Ms. Jasna Jovanov PhD, CEO of the Memorial Collection of Pavle Beljanski, „This award is unique in Serbia. It was established owing to the special Donation Contract of Pavle Beljanski in1965, when the collector established the Award, presenting as a gift Vlaho Bukovac’s painting La Grande Iza to the Memorial Collection and thereby completed the institutional work of his Legate. Since 2000, there is also the practice of the awarded work performance in the form of exhibition and the related catalogue, as additional contribution to the public informing of the scientific research work of the young art historians”.

This Awarding is another contribution to the interaction of culture and tourism of the Memorial Collection of Pavle Beljanski in Novi Sad, the city designated as the first city outside EU that will have the title of the EUROPEAN CAPITAL OF CULTURE in 2021.



T he Memorial Collection of Pavle Beljanski
Novi Sad, Trg galerija 2

+381 21 4729966



NATOUR ALPE - ADRIA, the specialized fair and business exchange in green and active tourism, is held on February 1 – 4, 2017 in Ljubljana. As declared by the organizer, „Natour Alpe-Adria Fair is an event for travelers, sportsmen, mountaineers, excursion fans, active recreative sportsmen, runners, cyclists, those practising extreme sports outdoors.
At this Fair they can get a lot of new ideas for active outdoor holiday, those that cannot be found at the Internet or social networks. They make contacts here and directly find out the experiences from certain destinations”.

The NATOUR ALPE – ADRIA Fair, attended, beside Slovenia, also by Italy, Austria, Croatia, Hungary, Serbia, Bosnia and Herzegovina, Macedonia, Germany and other countries, is followed also by business meetings with travel agencies, prospect investors and the interest association representatives, as well as many presentations and conferences.

The International Jakob Prize is also awarded within the Fair NATOUR ALPE - ADRIA for excellency in tourism.






+ 382 33 410407

26th International Tourism Stock Exchange and Tourism and Hospitality Equipment Fair – METUBES, is held on April 20 – 23, 2017 in Budva. As declared by the organizer,METUBES gathers the most important holders of tourism industry at one place and presents comprehensively the total current tourism offer.

This specialized fair event is completed also by the sections of hospitality equipment, the equipment and cosmetics for Spa and Wellness Resorts, the equipment for casinos and playing halls, as well as the equipment for practicing of various types of holidays and tourism as a section of the contemporary hotel business”.

At the same time as METUBES, the 43rd Food Fair and 35 th Nautic Show will be organized, as well.