As regarding the Serbian tourism, particularly interesting are the latest results of just completed research in 2016 related to international tourists, showing 64% polled tourists selected Serbia as some of the online capaign types, first of all the Internet, 48% intend to come again, 47% are mostly attracted by the cultural/historical heritage and as regarding the general estimation of the visit to Serbia, most of them agree there is an outstanding offer and price relation and even 94.7% of them express their satisfaction by their tourism travel through Serbia.

From December 2016 to February 2017, many events are held in Belgrade on the occasion of the New Year’s and Christmas holidays. Under the title Belgrade Winter, Belgrade inhabitants and guests from the whole Serbia, Region and Europe have got various features and programs at their disposal. Thus, the Lonely Planet portal, in its travel recommendation section, suggests Belgrade as a destination that should be visited in January.

The Open Heart Square has been organized at the Republic Square (by February 1, 2017), with wooden cottages selling the traditional New Year’s products, the holiday atmosphere is completed at Nikola Pašić Square by outdoor ice skating (by February 1, 2017), Winter at the Sava Promenade (by February 15, 2017) and the Fairy Tale Square (by January 15, 2017), intended, first of all, for children, while Belgrade Fair hosts the Belgrade New Year’s Festival (by December 30, 2016). Concerts on December, 30 and 31, 2016 in front of the House of National Assembly, make Belgrade inevitable good amusement place.

The Open Heart Street is an event that exceeded Belgrade area and became a recognizable brand name, promoting the family and hospitality spirit of the city. Every year, on January 1, the area between Svetogorska and Makedonska Street and this year also, for the first time, the Skadarlija, is marked by the carnival atmosphere with many entertainers, music, clowns, jongleurs, programs for children, Santa Claus and souvenirs. The Orthodox Christmas Celebration is traditionaly on January 7, by the liturgy in the St.Sava Church, at Vračar and Česnica breaking on the Republic Square. The Orthodox New Year’s Eve, on January 13, is celebrated in addition to the Old Royal Court, City Hall, also in restaurants and clubs and, first of all, in the Bohemian Skadarlija, with the traditional cuisine, live music and atmosphere to remember.

The beginning of the winter tourism season in Serbia was first marked by the traditional Kopaonik Evening, where the Public Company Ski Resorts of Serbia and MK Mountain Resort gathered the winter, snow and skiing fans and invited them not to miss Kopaonik, where they are expected by “Four months of the best winter amusement, top quality hotels, outstanding prepared lanes, unlimited selection of the amusement features and many interesting events throughout the season”. This was followed by the International Fair of Winter Sport Equipment, Tourism and Recreation EXPOZIM 2016, where the Ski Resorts of Serbia, attending it under this season slogan A View from the Height, sold ski passes with 10% discount  and then the full season on Serbian mountains – Kopaonik, Zlatibor (Tornik) and Stara Planina was announced also by the very popular and well visited Ski Opening event.
Mr. Dejan Ćika, CEO of the Public Company Ski Resorts of Serbia, points out “Ski Resorts are quite ready for the winter season. The artificial snowing system on the Stara Planina operates perfectly and the latest generation machines have been purchased for Kopaonik.

Special Hospital Kanjiža Spa, offers its guests interesting programs after the original New Year's Eve 2017 at the swimming pool with thermal water, with champaign and buffet, with the dominating Peloid use for therapeutic purpose, with the positive impact to the general condition of the body, stress reduction and relaxation, as well as modern Wellness features. As declared by the Kanjiža Spa Management,“We have got the curing mud and thermal mineral water with the temperature of  51 to 72°C, and provide our guests with relaxation by natural resources uniting regeneration, refreshing, recreation, prevention and beauty care under professional monitoring“.
The offer of Kanjiža Spa, destination tourism holder, has been formed in the programs My Weekend, Ultra Last Minute“, Shopping and Spa Weekend, „10 Days Program: Osteoporosis“, Program for Retired Persons with the Possibility of Payment in Installments, as well as several Weekend Programs with the accommodation based upon full or half board. For the Kanjiža Spa guests there is also the possibility of the organized town sightseeing with a tourist guide,as well as  excursions to the Ethnic House in Male Pijace, Lička House in Velebit (with brandy tasting), Majka Salas and ‘Fruit Queen’ Salas, to the Wine Castle in Hajdukovo (with wine tasting), the Palić and Ludoš Lakes, Zobnatica Stud Farm and other destinations.

LASER CENTER DIVA (Belgrade, 9, Prote Mateje Street), supporting the enriching of Serbian medical tourism offer and carrying out DERMATOLOGICAL ANTIAGING PROCEDURES and LASERS, performs many programs. Since the global researches show in the sales structure of medical tourism 42% goes for orthopedic, cardiological, cardio surgical and neurosurgical services, 40% for the dental ones and 15% for the esthetic services, LASER CENTER DIVA, the only institution in these regions having ten dermatological and surgical lasers and radio waves. By their combination, outstanding and long lasting results are accomplished, taking a high position. As declared by Ms. Nataša Zmbov, DIVA LASER CENTER Founder, „After all fests and food taking, we enter the New Year with the suggestion for the Ultrasound Lipolysis, which provides outstanding results in the cellulite and obesity treatment. A combination of ultrasound, lymphatic and vein drainage enables fast release of the excessive water and toxins from subcutaneous fat tissue. The method is noninvasive, painless, safe and efficient. During the five treatments series, 4 – 8 cm is lost in the circumference of the treated area. The selective removal of fat layers enables the circumference reduction where most necessary and thus, get the body line in a quite safe way”.                                                                                                                                 

Organized by Sacen International, International Center for Tourism and Hospitality Development, at the Palace Hotel in Belgrade (on December 15, 2016), recognitions were awarded on the occasion of 21 Year of the Festival of Holy Days, Religious Fests, Wine, Hospitality and Tourism of Serbia – Slavagastro. After the traditional Holy Day welcome, the special recognition International Knight of the Southeast Eeurope Gastronomy was awarded to Ms. Ančica Dimitrijević, Professor in the Niš Hospitality School, a member of the Association of Catering, Hotel and Tourist Workers of Niš, the absolute winner at the Slavagastro event.

Tourist Office of France - Atout France published the last data of the position of France at the global tourism map, pointing out the year 2016 as one of the most successfull ones so far. The Tourist Guide The Best of Lonely Planet designated Bordeaux as the Most Attractive Global destination  to be Visited in 2017. Thus, this city was positioned before Cape Town, Seoul and Moscow. According to a research of the Cities of Opportunity 2016, performed by the US  PwC company, Paris is the fourth most attractive city in the world in 2016. Paris was also designated in front of Rome, Firenze, St. Petersburg and Vienna as the Best City in the World for Art and Culture. And “QS Best Student Cities” selected it as The Best City for Students, in front of Melbourne and Tokio. The World Travel Awards jury pronounced Lyon, with the old districts at the UNESCO World Heritage List, for the Best Weekend Destination in Europe 2016.