This year's World Tourism Day, focused on two basic topics: Tourism as a Driver of Economic Growth" and "Tourism and the Planet: Committed to a Greener Future", was celebrated under the slogan SUSTAINABLE TOURISM - A TOOL FOR DEVELOPMENT. In this respect, also Mr. Taleb Rifai, World Tourism Organization (UNWTO) Secretary - General, said: "The question, as we celebrate World Tourism Day, is how we can enable this powerful global transformative force to contribute to make this world a better place and to advance sustainable development. Whenever you travel, wherever you travel, remember to respect nature, respect culture and respect your host".
Also celebrating the World Tourism Day, National Tourism Organization of Serbia (NTOS) granted just on this day (September 27, 2017) in the White Royal Court in Belgrade, for the 33rd time, the Tourist Flower awards for important accomplishments in the tourism service quality raising, contribution to the development, advancement and tourism promotion for the period July 2016 - July 2017.  
On the occasion of the recognition awarding, Mr. Rasim Ljajić, Minister of Trade, Tourism and Telecommunications, points out  "The Government prepares a set of measures for support to tourism development, the priority is investment into the private sector, which should find its interest in the tourism".
Awarding the Tourist Flower recognitions, Ms. Marija Labović, CEO of the National Tourism Organization of Serbia, explains "This year, the competion was sharp since the most candidates so far applied for it" and points out "Great arrival of the local and international tourists was achieved, which was contributed also by NTOS by its campaigns, workshops, presentations, international fairs attendance and the organization of many visits of international journalists and tour operators. This year, for the first time, the global campaign was organized on BBC and EUROSPORT. The online campaign SERBIA THE PLACE TO BE is still going on and the visits to the Internet pages and social networks were increased for 596%, while the reactions were increased for 165%. Gardian, New York Times, Travel Channel and Discovery wrote about Serbia".
At the well organized award granting Tourist Flower 2017, the guests with their impressions of Serbia were the journalists of the editorial boards of Lonely Planet Italy, which also published the new Serbia Guide, Discovery Russia and DELO magazine from Slovenia. The campaign of Serbia at Travel Chanell 2018 was announced as premiere, as well (Holiday in the Cities, Active Holiday, Cultural / Historical Heritage and Winter Holiday in Serbia). 
The award granting Tourist Flower 2017 reminds the competition for the best ones in Serbian tourism 2018 has already begun.






The Tourist Flower 2017 award winners, which receive beside the Diploma and the appropriate statue, also the attendance at a global  Tourism Fair and advertising in the printed media of a selected country in the Region, are:

Tourism Organization -

It organized many cultural, tourism and amusing events, celebrated 180 years of organized tourism in Sokobanja, performed the promotional campaign  "Sokobanja - Where the Old Becomes New"  and contributed to the tourism turnover growth.


Hospitality Facility

It has existed for five years and organized last year more than 250 events attended by about 13,000 and more than 36,000 nights were achieved

The ethnic tourism representative in which the traditional and modern are united into a unique unit. It organizes various excursions and many events
Special Award  out of Competition belonged to the Chinese female writer  Danyan Chen, who provides great contribution to the promotion of Serbia at Chinese market
Tourism Event -

It has been held since 1986 and preserved against forgetting the traditional dances and pumpkin specialties. It has got the international character.

  Incoming Travel Agency

During last year, it executed more than 100 contracts with travel organizers, primarily from Asian market. It adds to the standard offer the special one: 'The Old Crafts', 'Photo Safari', 'Getting Along Outdoors', "Mono Serbia" and others


Organization or Individual for the Contribution to the Tourism Improvement and Tourist Service Quality Raising 
The number of passengers was increased for 39%, the number of departures and arrivals for 25%, the incomes were increased for 31% and the net profit is 200 times higher
a journalist of "Večernje Novosti"
She has followed up tourism for more than a decade, opening various topics contributing to its development. By her texts, she helped rising the hotel management industry level

National tourism organization
of Serbia

fax. +381 11 26 26 767

Ministry of Trade, Tourism and Telecommunications
Department of tourism
+ 381 11 3122855