By its presentation in Belgrade (July 7, 2017) the National Tourism Organization of Serbia (NTOS) completed the promotional campaign My Serbia, intended for the local market, in order to present tourism offer in the summer period.

Created with the objective of motivating the citizens to spend a part of their summer holiday in Serbia, with the good last year’s results showing the increased number of the local tourists for about 20%, this year’s campaign called YOUR PERFECT HOLIDAY IS NEARBY is performed under cooperation with the local tourism organizations, Serbian Spas Association, Hotel and Restaurant Manager Association (HORES), the Public Company Ski Resorts of Serbia and the National Association of Travel Agencies of Serbia (YUTA).
At the squares in Niš (June 16), Čačak (June 23), Novi Sad (June 30) and Belgrade (July 7, 2017), through animation, music, branded vehicles and promotional materials, the knowledge prize quiz for visitors How much do you know Serbia with the relevant awards and tasting of the characteristic local specialties, Serbian tourism destinations are featured, in order to unite the regional offer according to the program 52 WEEKENDS IN SERBIA. As declared by Ms. Marija Labović, CEO of the NTOS, „We moved Serbia, animated the citizens and showed them what other parts of the country have got in the tourism sense“.

As regarding further Serbian tourism offer promotion, it will be featured in the forthcoming period also through the events Guča (August 9–13, 2017), Nišville International Jazz festival (August 10 – 13, 2017), Belgrade Beer Fest (August 16 – 20, 2017), Nušić Show (August 25 – 27, 2017) and Barbecue Show (August 28 –September 3, 2017).

As shown by research, even up to 10,000 passenger cars pass through some travel destinations in South–West Serbia daily. This was the reason for the Program Private Sector Development in South–West Serbia (PSD), financed by Swiss Government, to establish partnership with the Ministry of Trade, Tourism and Telecommunications, National Tourism Organization of Serbia (NTOS) and the Public Company Serbian Roads and launch the mutual project for the travel sign installation as the tool of the sales increase in the transit tourism. To enhance the coordination between all parties in the chain of tourism demand and supply, everything in order to provide better sales in the market, a list of travel attractions and localities of the South–West Serbia. After their mapping, 70 travel attractions, destinations and facilities of tourism importance, including, for the first time, also 20 traditional product manufacturers were provided with the adequate travel signs. The promotion of these, but also other travel attractions of Serbia begins already at the border crossings, where welcoming billboards were installed and free Wi-Fi connection was enabled, through which the tourists may download the free Android/IOS mobile application – Audio Guide through Serbia.

The transit tourism offer was enhanced also for 20 TASTING CENTERS of traditional manufacturing, which prepared the space to receive individual tourists and tourist groups, under PSD support. They were enabled to look at the production process, taste the traditional products, such as ham, brandy and jam, buy them and thereby impact the sales and income growth of the traditional manufacturers. The most important success index of this initiative is the number of additional transit tourists who visited the marked localities. In PSD they point out, “Already in 2016, the travelers’ sales at the marked localities was increased for 20% only owing to the signs, while the sales of the traditional manufacturers increased at the average of 15%”.

Special Hospital Kanjiža Spa with its DETOX package, including the swimming pool, sauna, general relaxation massage, squeezed fruits and vitamin salad, AI CHI program, which understands the spirit and body harmonizing at the swimming pools and the SALT SAUNA, in which bricks are used from salt rocks from the Himalaya, combined with wood, provides its guests with the opportunity, in addition to the rest and recreation, to get insight into their medical condition. Kanjiža Spa, having the curing mud and thermal mineral water with the temperature of  51 to 72°C, offers, in addition to the medical complex, consisting of the hotels Abela and Aquamarin, also the accommodation in the Aquapanon Hotel (4*),  having also spa center, outdoor and indoor swimming pool with salt water, Jacuzzi and a sauna. In order to make the staying in Kanjiža Spa as attractive as possible, the guests are suggested to spend a part of their time outdoors, either cruising on the Tisa river or at the organized lunch near it.

Special Hospital Kanjiža Spa also organizes for its guests, under cooperation with the DMO Kanjiža, the excursions “Meeting Kanjiža“, „Shopping Tour to Szeged“ and „Visit to the Consumer Goods Market in Subotica”.