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After the presentation of Serbia at the Tourism Shows all over the world, National Tourism Organization of Serbia (NTOS) started the summer campaign of Serbian tourism promotion at the local ground (on June 2, 2018) in Belgrade, on Avala, called SEE SERBIA – WHICH MOMENTS WILL YOU REMEMBER THIS SUMMER and continued it in Vrnjačka Spa (June 8, 2018). NTOS presented, under support of Tourism Organizations of Belgrade, Novi Sad, Niš, Vrnjačka Spa, Topola, Kuršumlija, Despotovac, Stara Pazova, Novi Pazar, Zlatibor, Aranđelovac, Boljevac, Bela Palanka, Ivanjica, Sokobanja, Žabalj, Bela Crkva, Kraljevo, Valjevo, Leskovac, Inđija, Užice, Ruma, Zaječar, Lebane, Novi Bečej, Aleksinac, Prolom Banja, Savski Venac and many manufacturers of the traditional souvenirs, what mostly attracts the tourists from the region and these are the tradition, gastronomy and events.As declared by Ms. Marija Labović, NTOS CEO, „The results achieved by this NTOS promotional activity in 2015, 2016 and 2017 preceded this year's campaign planning.
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We present the offer of Serbia and invite the local guests to spend their summer holiday or a part of it at the destinations all over Serbia“. Mr. Rasim Ljajić, Minister of Tourism of Serbia, highlights „In 2017. The number of tourists was higher for 22%, the vouchers of the Government of Serbia were beneficial for some destinations, such as Sokobanja, where the number of tourists was increased for 34%“. He also announces Palić revitalizing, as well as many measures and activities along the Danube.
The presentation of Tourism Organizations of the regions, cities and municipalities of Serbia is followed also by the knowledge quiz for the visitors How Much Do You Know Serbia and the awards are provided by the local Tourism Organizations, under cooperation with the Serbian Spas Association, Ski Resorts of Serbia, HORES and YUTA.
The next promotion of Serbian tourism within the campaign SEE SERBIA – WHICH MOMENTS WILL YOU REMEMBER THIS SUMMER is in Belgrade again, on June 22, 2018. |
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IT SHOULD BE JUST SELECTED
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In order to continue direct promotion of tourism products, Tourism Organization of Vojvodina organizes the event VOJVODINA DAYS, where it promotes the tourism offer of this part of Serbia, within the gastronomic / tourism Serbika Festival in Belgrade, where it is the Regional Partner. As declared by Ms. Nataša Pavlović, CEO of the Tourism Organization of Vojvodina, „We bring the wealth of sounds, tastes, aromas and colors. Beside Novi Sad, Sremski Karlovci and Fruška Gora, Vojvodina is also the destination of many rivers and lakes, farms, diverse gastronomy, good wines and many events“.
Vojvodina is also the destination of many events. Among them, in the forthcoming period, we would highlight Bela Crkva Carnival (June 18 – 24, 2018), with more than 160 years long tradition, Ethnic Fest Subotica-Palić (June 21 – 24, 2018), The Sombor Summer and within it The Old Crafts Street is organized (June 21- 23, 2018), the environment friendly music festival in Bački Monoštor - The Village at Seven Danubes (June 29 – 30, 2018), held on the occasion of The International Danube Day – The Danube Regeneration and others.Novi Sad, the most visited tourism destination of Vojvodina, the European Youth Capital 2019 and the European Capital of Culture 2021, will be the host of now already the cult music festival EXIT, held at Petrovaradin Fortress on July 12 – 15, 2018.
After the last year's experience with the VOJVODINA DAYS in Belgrade, Budapest, Timisoara, Podgorica, Banjaluka, Bijeljina and on Zlatibor, this year's presentation in Istria (June 14 -16, 2018) and the renewal of several years long friendship, contacts and cooperation with the Istria County, in order to form the mutual tourism product of the two regions, which would be sold at a third market, Tourism Organization of Vojvodina holds the VOJVODINA DAYS in Belgrade, at the Sava Promenade, on June 23 – 24, 2018. |
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MUTUAL FLIGHT TO THE WORLD |
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Serbia had the tourism revenues of 1.2 billion Euros last year, which is for 14.5% better result than a year before. Mr. Rasim Ljajić, Minister of Tourism of Serbia, points out the plan for this year is „Foreign currency revenues between 1.35 and 1.40 billion Euros“. The fact is there is an increasing interest of tourists in this part of the world, first of all from the overseas countries, but in spite of the fact that Serbia is a country that has to offer much of history, through the culture, nature, exotics, hospitality, up to the gastronomy, all these tourists want within their travels of 7 to 14 days to visit as many countries and destinations as possible. Induced by this fact, first of all the Association for Tourism of the Serbian Chamber of Commerce and Industry (SCCI) and the Chamber of Montenegro featured the mutual tourism product WILD SOUL OF EUROPE (7 different tours through both countries), and then the SCCI and Industry and Stopanska Komora Makedonije (Chamber of Commerce of Macedonia) promoted the project under the working title FROM THE DANUBE TO THE OHRID (three tours through both countries).
In order to unite the tourism offer of all the three countries, having the tourism growth last year higher than the global average, the representatives of the National Tourism Organizations of Serbia and Montenegro, as well as the Agency for Promotion and Support of Tourism in Macedonia, held the first initial meeting in Skopje (May 18, 2018), where they agreed upon the ways to attract more international tourists. This is related, first of all, to the intercontinental markets, such as the Emirates, China, Japan, India, Iran, United States of America and other overseas countries, where one of the basic requirements is the regional tourism offer.
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Since the two digit tourism growth from the previous year may be preserved in the following period only by finding additional features and development of the mutual tourism products, not by competition to each other, but cooperation, the next meeting to deepen the mutual activities will be held in Montenegro. |
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THE COUNTRY OF HAPPY PEOPLE |
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The conclusion of the Internet Serbia Travel News team about Switzerland, after a tourism visit, is briefly – the country to which tourists come from the whole world, the country of the most precise watches, since everything works in a minute, the finest cheese types, the most delicious and highest quality chocolate, the country in which perfect order and piece rule, discipline and calmness, simply the country of happy people. We got the impression every city in Switzerland has got its own lake or river, surrounded by mountains, perfectly preserved the old part of the city, much greenery and many rows of trees, rows of buildings in pastel colors, banks and pastry shops. Boring? Not at all, especially if you come from the region, where the tourism is “Wild Beauty”. Simply – different. And Switzerland, not large by the area it takes, has got annually at the average about 20 million tourist nights. We provided our contribution visiting Zürich, Bern and Lucerne.
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TOURISM DESTINATION MANAGEMENT |
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Within the contribution of the Conference SITCON (Singidunum International Tourism Conference)provided to the development of the scientific and expert opinion in tourism, especially in Serbia, the panel discussion Advancement of the Management System at the Tourism Destinations in Serbia was held at Singidunum University in Belgrade (on May 25, 2018). The discussion participants- Prof. Dr. Slobodan Unković and Prof. Dr. Slobodan Čerović (Singidunum University), Doc. Dr. Miroslav Knežević (Ministry of Trade, Tourism and Telecommunications of Serbia), Dr. Nataša Pavlović (Tourism Organization of Vojvodina), Miroslav Rađen (Tourism Organization of the Western Serbia Region), Aleksandar Seničić (YUTA), Dr. Georgi Genov (HORES) and others, as well as the Panel Moderator, Prof. Dr. Jovan Popesku, discussed the need for the system changes and the changes of the frames for the operation of Tourism Organizations in Serbia. One of the topics was related to the need for establishing tourism destination management organizations – DMO, the levels at which they would be established, the operation methods, etc. Particularly bearing in mind the contemporary tendencies in tourism, good practice examples in the organized management in the global tourism destinations, but, of course, also the existing Law on Tourism in Serbia.
With highlighting of the future role and the methods of operation of Tourism Organizations in Serbia at the national, regional and local levels, especially regarding the role of the contemporary information technologies, the SITCON 2018 Conference will be held in October 2018. |
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THE OPPORTUNITY FOR THE NAUTICAL TOURISM DEVELOPMENT |
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Public Company Port and Marina APATIN, under cooperation with The Danube Propeller Association and Serbian Chamber of Commerce and Industry (SCCI), were the hosts of the meeting of the Group for Nautical Industry and Nautical Tourism NATUS (May 11, 2018) where one of the main topics was related to the nautical tourism development, the economic branch having in Serbia all chances for development, but not interest for the execution. Two topics were particularly interesting – port construction for both large and small ships, which would provide higher passing through of the nautical tourists, as well as pointing out of the Bezdan Lock, which has got one of the most attractive technical achievements in the construction industry and which should be used a s a tourism attraction, as well as the facilities of the DTD canals (Bezdan, Mali Stapar, Bečej, Klek and others). As declared by Mr. Krsta Pašković, President of the Danube Propeller Association, „The region Apatin, Sombor, Bački Monoštor, Šebešok and Bezdan may be extremely attractive for the nautical industry and nautical tourism, but it needs professional help by the relevant Ministries, Local Self-Governments and NATUS Group”.
The meeting in Apatin was the opportunity for Ms. Ljiljana Krec, Acting Director of the Marina Apatin, to feature this complex including the marina with 400 water berths, among them 30 for major yachts, comfortable apartments for the tourist accommodation, a restaurant with gastronomic specialties, as well as the cruising (from May 1 to September 30) by the tourist ship Apatinka through the Special Nature Reserve The Upper Danube Region.
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Special Hospital Kanjiža, during the year the host to both individual tourists and various event participants, as well as teambuilding sport teams, hosts every morning many groups and individuals who come to Kanjiža to attend the unique natural phenomenon - The Tisa River Flourishing. In the period from June 20 – 26, just for a few days and a few hours, the Tisa ‘starts blooming’.
At the 150th kilometer of the Tisa river bank, at the exit from Kanjiža toward Horgoš, the insect „Tisaflower” (Palingenia longicauda) swarms in its love dance ritual, after a few minutes flies above the water and, after a short flying it dies after mating before the sunset. This unique event, taking place, in addition to the Tisa river, in the Northern Banat and the Tisa River basin, only in the Great Yellow River in China, is followed by thousands of tourists from Serbia and Europe, from their boats or from the land.
Special Hospital Kanjiža, which promotes its current programs and packages, as well as convenient programs for the treatment of retired persons, with the possibility of payment in installments and the 10 – 40% discount, enters the full season with the offer to the guests, in addition to the rest and recreation, also to check their health condition and the excursions organization under cooperation with DMO Kanjiža: „Meeting Kanjiža“, „Shopping Tour to Szeged“ and „Visit to the Consumer Goods Market in Subotica“. Special attraction is cruising on the Tisa River, with the possibility of the sailing also to Szeged.
ISTN provides attached current programs of Kanjiža Spa. |
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THE SUMMER SEASON ON SERBIAN MOUNTAINS |
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The summer season started officially on Serbian mountains middle June. Those spending the summer on Kopaonik enjoy mountain biking, paragliding, safari tours, off road quad driving, panoramic drive by chairlift, archery, trekking tours, riding school and the Amusement Park activities - bob on rails, zip line and tubing. As declared by Mr. Dejan Ćika, CEO of the Public Company Ski Resorts of Serbia, „After the excellent winter season, Kopaonik contunues working also during summer, since our objective is to have the mountain full of tourists both in winter and summer. Our new features are the summer skiing on the artificial grass, picnic tours, E-Park and Adventure Park, completed last year, intended both for children and adults, with many interesting obstacles, being the real adrenaline attraction. As regarding Zlatibor, Tornik also got the E-Park and Adventure Park and beside many sport grounds, there is also the Artificial Rock for climbing. Downhill tracks and those for mountain cart i mountain bike, panoramic drive by chairlift, bob on rails, tubing track and mini golf are also at the disposal. On Stara Planina, the panoramic drive gondola is operating, as well as an outdoor gym and a playground for children.
| Ski Resorts of Serbia organize during summer also PROMOTIONAL PACKAGES – SUMMER 2018. During them, there is the discount for children for all features: |
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| Bike – Mountain Cart Weekend (July 6–8), 15% discount to the daily passes price |
| Adrenaline Weekend (July 20–22), 15% discount to the individual passes price for zip line, bob on rails, tubing |
| Adventure Weekend (August 3–5), 15% discount to the daily passes price |
| Mountain for All (August 24–26), 15% discount to the individual and daily passes price for all features |
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SERBIAN GASTRONOMIC ADVENTURE |
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In the National Tourism Organization of Serbia (NTOS) a new tourism - gastronomic event – Festival SERBIKA has been announced. Having the exhibiting and selling character, it features the best tourism destinations, restaurants and food and drink manufacturers from the whole Serbia. As declared by Mr. Branko Nešić, the Owner of Redesign company, the organizer of this events, as well as the already cult Night Market, „Our objective is to feature the gastronomic and tourism offer of Serbia to Belgrade inhabitants, the local and international tourists, in an interesting and educational way. In this respect, special scenery has been created providing the picture of Serbia by gastronomic specific characteristics of its regions“. Supporting this event, Ms. Marija Labović, NTOS CEO, believes „Gastronomy is a very important part of tourism, since the tourists like personal contact, they like trying various types of food from various parts of Serbia and according to this planning their travels“.
Festival SERBIKA has got three special units called VOJVODINA DAYS, SERBIA THROUGH CENTURIES (the time machine organized by the best known chefs from the Culinary Association of Serbia and Serbian Chef Association) and the UNFORGETTABLE TASTES OF SERBIA and within it the presentation of the manufacturers of the traditional specialties and delicacies, restaurants, wine tours, Kraft breweries, the Danube fishermen with fish specialties, top quality grilled meat of the Southern Serbia. Gastronomic and educational workshops are planned,as well, with different topics, adapted to all ages.
Festival SERBIKA is held on June 23 and 24, 2018, at the Sava Promenade, from 16.00 to 24.00. The entry is free of charge.
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SINGIDUNUM THE WINNER |
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Under the title SINGIDUNUM THE WINNER, for the third consecutive year, Singidunum University, along with its partners – Belgrade City Assembly, Tourism Organization of Belgrade, Belgrade Chamber of Commerce and Business Associations HORES and YUTA, organizes the Project Quality Estimation of the Tourism Offer of the City of Belgrade.
The Project understands quality estimation of Belgrade hotels with 3, 4 and 5 stars, categorized restaurant facilities, as well as the incoming travel agencies and all in order to advance the tourism offer quality as one of the main factors of the tourism destination competitiveness. The idea is to find out the existing market situation and along with all most important representatives of the tourism industry, to give recommendations for the tourism development policy of the City of Belgrade.
The quality estimation will be carried out by the students of final study years of Singidunum University, based upon in advance prepared criteria and under mentorship of their Professors. After the Project completion, the best ranked facilities will be granted awards. The Singidunum University Management invites Belgrade hotels, restaurants and travel agencies to support this project by their participation, to send their proposals until September 1, 2018 and thus contribute to the total quality rising of Belgrade tourism offer.
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ISTN provides further the criteria by which the quality estimation will be carried out:
- The criteria for the quality estimation of Belgrade hotels
- The criteria for the quality estimation of Belgrade restaurants
- The criteria for the evaluation of the incoming travel agencies
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THE PACE KEEPING TRADITION |
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Zlatibor, one of the most visited tourism destinations of Serbia, which celebrates this year the 125 Years of Organized Tourism, is ready for the summer tourism season. With the local gastronomic specialties, the famous complete flat bread, various types of pies, boiled corn flour, cheese, milk cream, meat products, Plum Brandy and fruit juices, Mr. Vladimir Živanović, CEO of the Tourism Organization Zlatibor, announced (on May 16, 2018) the forthcoming season, „All Zlatibor locations are ready for visitors and in the hot summer days, also two outdoor swimming pools and eight baths nearby will be available, as well. The Anniversary - 125 Years of Organized Tourism on Zlatibor will be celebrated by many events, as well as the Festive Academy. We also organize many events, such as the traditional Home Made Brandy Show “Rakijada” in Šljivovica (July 15, 2018), “Western Serbia Trumpeter Show and the National Crafts Review” (July 27 – 29, 2018), as well as the Music Festival „Hills Up“ (August 10 – 12, 2018), which will gather the best known rock bands from Serbia and the neighboring countries. At the Summer Stage, the King Square, concerts will be organized daily, cultural/artistic group attendances, shows for children, exhibitions and many other things”.
The Zlatibor tourism offer, where also the largest hotel on this mountain - Grand Hotel Tornik started operation on June 1 this year, may be seen also within the promotion of the National Tourism Organization of Serbia – „See Serbia–Which Moments Will You Remember This Summer”.
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THE COMPULSORY LITERATURE |
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"BelGuest" – Belgrade&Serbia Visitors' Magazine, published in Serbian and English languages by PONT Ltd. publishing company, promoting the tourism of Serbia,, gives the ideas in its spring edition what should be seen in Serbia, Belgrade, Novi Sad, Niš and Loznica, puts Vojvodina and Western Serbia to the center of attention, shows the tourism offer of Savski Venac, talks to the Photography Maestro Tomislav Peternik, shows the book and story about brandy as well as the guide ‘Farms for You’, highlights the selected souvenirs of Serbia. As declared by Ms. Milena Mihaljčić, BelGuest CEO and Editor, “Especially interesting are also the topics The Roman Emperors’ Route and The Danube Wine Route, Russian Heritage in Serbia, as well as cruising on the Drina river canyon – The Magic Tourism Ring”.
Beside many texts related to the culture and tradition, BelGuest announces also the most important cultural and sport events in Serbia throughout the year.
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